Twitter to Go @CoffeeGroundz
J.R Cohen of CoffeeGroundz Café in Houston Texas discovered a whole new avenue of business on Twitter and even credits it with doubling his clientele due to its community building properties.
On October 31st, 2008 Sean Stoner (@maslowbeer) was hungry. As a regular customer at CoffeeGroundz he sent a message to Cohen on Twitter asking whether it would be possible for him to pre-order a breakfast wrap so he could just zip through the drive-thru without waiting. Cohen replied asking what he wanted on it and the rest is history. The simple exchange got huge coverage on Twitter and Cohen started taking orders through direct message from his Twitter Clientele.
CoffeeGroundz now offers free Wi-Fi at its many outlets across the country and customers can order beverages and tasty bites from the comfort of their seat using Direct Messages to @coffeegroundz. Quite a cool concept that you don't even have to stop working to walk to the counter and order a coffee or anything you need.
This success just proves how a sense of community and the "Human touch" play an important role in any businesses success and just goes to show that you really can make money through Twitter.
Dell makes $3 million on Twitter
PC manufacturer Dell recently announced that it generated $3 million in sales through the social media platform Twitter. According to the company it earned $2 million directly through sales to Twitter users and a further $1 million from those who started at Twitter and were driven to buy their computer on the Dell website.
So how did they do it? Dell started using Twitter two years ago and have accumulated in excess of 718, 441 followers to date. As part of their strategic marketing strategy, Dell created various twitter accounts for different countries, languages and business in order to reach customers. They then offered exclusive discounts to Twitter users who follow @DellOutlet providing them with an opportunity to pick the latest refurbished systems and drove huge traffic to the Dell website, increasing sales tremendously.
Another reason for Dell's success on Twitter is their approach towards customers wherein the company makes a concerted effort to listen to what their customers say and provide relevant information. The company has a dedicated Twitter team who replies to customer queries immediately and updates them on all the latest promotional offerings which has definitely contributed to their success proving that customers are looking for contact points and if you can provide them, you're sure to be a winner.